According to user feedback on Facebook, push notifications mostly irritate users. But there are successful cases of using push-notifications. To make the push ads effective, it is recommended to use a service that allows you to receive push notifications in both the browser and mobile platforms.
Push ads are a good tool to use
Push notifications are pop-ups on the screen of your device that notify you about various things – starting with sales in your favorite clothing store and ending with the most recent news. Push notifications are not so terrible as many users may think. The reason why some people don’t like it is caused by intrusive push-alerts and companies that do not bring advantages through notifications, but only spam. So, do not completely write off this instrument of communication with the audience.
The proper use of push notifications can be very convenient and effective. And no one limits you in use cases. You can notify users about the release of the new series, a new article, or inform about a new collection of clothes available online.
The most important thing is to do it wisely. The user should be aware of how he will receive notifications, how often and where he can unsubscribe from them. The user should have a choice where to receive notifications – in the browser or on the phone, for example.
In many ways, the push ads network allows solving all these issues. The network provides good notifications, and there are some free tariff plans.
Do not use the services that ask you for money for the number of subscribers. The fact is that over time, more and more users will prohibit these alerts on your site. You will find that some of your alerts do not reach. At first, it will be 30%, then 40%, and can even go up to 80%. At the same time, you will be asked to pay the full amount for subscribers.
Also, pay attention to the small text – some services limit the alerts. For example, a limit of 30 alerts per month to each user. What does it mean? This means that you can send 1 alert per day to all users. If you have articles on the site, it’s not so bad – you can pick one important and interesting article and send it. But if you need to send private messages and sometimes more than one alert per day – this is unacceptable. Such services will ask you to pay for every 30 alerts a full monthly fee for free alerts.
So, when choosing the push service, carefully read the terms and conditions to make sure this is a reliable network that will only help make your website more effective.